Agile Business Analysis Practice

The question 'Why do we want to do something?' in the context of Impact Mapping directly addresses the purpose of the action. Impact Mapping is a strategic planning technique that helps teams visualize the relationship between their goals, the people involved (actors), the actions they can take, and the outcomes they wish to achieve.

By focusing on the purpose of action, teams can better understand their motivations and align their efforts with broader business objectives. This leads to prioritization of work that is meaningful and ensures that efforts are directed towards achieving specific outcomes that deliver value. Understanding the purpose shapes decisions on what to build, making it clear how each action contributes to the desired impact.